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Mercedes-Benz, the world’s oldest automaker, has been a benckmark for automotive tradition. It is the most valuable automotive premium brand which stands for quality, safety, comfort, design and sustainable mobility.
Mercedes-Benz enjoys an excellent reputation, particularly in the field of safety. Many pioneering technical innovations that are standard automotive features today were first seen in a Mercedes-Benz car. The Mercedes-Benz engineers will in future consistently reinvent the automobile – with the same enthusiasm and innovation as Gottlieb Daimler and Carl Benz in 1886.
Moreover, Mercedes-Benz is actively supporting in professional and amateur sport for decades and has become established as a dependable partner in the fields of motor sport, football, golf, horse riding and tennis.
For more than 140 years, IWC Schaffhausen has been producing precision products of complex functionality and outstanding user-friendliness for watch connoisseurs who expect more from their watch than an accurate display. Since its foundation in 1868, the International Watch Company has built up a reputation as a long-established Swiss watchmaking firm with a passion for inventions, innovative solutions and technical refinements. Today the brand is more successful than at any time in its history. IWC uses this strength in a programme of corporate social responsibility initiatives at home and abroad. In 2005, IWC entered into a long-term commitment to become a Global Partner of the Laureus Sport for Good.
Leading health and life insurance provider Vitality is a Laureus UK Country Patron.
VitalityHealth was launched in the UK market in October 2004 and is a wholly owned subsidiary of Discovery Ltd, the global insurer that invented the Vitality wellness programme. Discovery’s model incentivises engagement in wellness in response to a growing need for consumer-directed private medical insurance products. The Vitality programme offers a wide choice of activities and partners that will motivate people of all ages to become healthier.
The partnership will further enable charitable projects that the Laureus Foundation supports in the United Kingdom to continue to grow and flourish, while Laureus World Sports Academy Members and Ambassadors will provide motivational coaching to VitalityHealth and VitalityLife clients to help improve the fitness and wellbeing of the nation, through the Vitality programme.