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"For thousands of years the laurel has been a universal symbol of victory in sport. We are proud to mark the new millennium by making that legendary symbol an official honour in recognition of the best in sport worldwide - the Laureus World Sports Awards."

Over our years of personal and corporate commitment to sport, we have been witness to many struggles and many triumphs. It has been our privilege to both console and celebrate with some of the greatest athletes alive. We now find ourselves in the fortunate position of being able to create an arena where the spirit of all their endeavours - the true values of sport - can be recognised and honoured by the whole world.

The opportunity to achieve success is given to few; the chance to reward such success is rarer still. It is therefore with a due degree of gratitude that we set forth on this new venture to recognise the best in sport, and to set a new world standard. Our intention is to make the Laureus World Sports Awards, together with the Laureus World Sports Academy and Laureus Sport for Good, as brilliant, enduring, exciting and memorable as the athletes at its heart.

We hope you share our enthusiasm.

Mr. Johann Rupert                                                                               Dr. Dieter Zetsche
EXECUTIVE CHAIRMAN RICHEMONT                                            CEO DAIMLER


Richemont is one of the world's leading luxury goods groups which counts in its portfolio such prestigious names as A. Lange & Sohne, Cartier, Chloé, Dunhill, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Vacheron Constantin and Van Cleef & Arpels - all of which are managed independently in recognition of their individuality and to preserve their unique heritage and craftsmanship. Richemont is also one of the Founding Patrons of The Laureus Sport For Good Foundation which it is proud to support to this day as indeed both our organisations share the same belief that empowerment is the key to the progress of humanity - whether it is achieved through the continuous process of reinvention and innovation demonstrated by our designers and craftsmen or the dedication and passion of the sportsmen and sportswomen of this world.


Daimler is one of the Founding Patrons of the Laureus Sport for Good Foundation. The Group can look back on a tradition that stretches back over more than 125 years and is marked by the pioneering achievements . Today, Daimler is a leading supplier of superior passenger cars, SUVs, sports tourers, minivans and pickups, as well as the world's largest manufacturer of commercial vehicles.