LAUREUS SPORT FOR GOOD

Over the past two decades, we have developed a global network of grantee partners and a worldwide charitable infrastructure. We have also developed a depth of understanding and corresponding credibility in our field and are recognised as a leading organisation in the fast-growing Sport for Development community.

In order to achieve real impact on the ground, we have focused our efforts and resource around those of the United Nations’ Sustainable Development Goals (SDGs) which we believe sport can most effectively be used to achieve. We invest in programmes which are aimed at achieving outcomes for children and young people in one or more of the following six SDG-related social focus areas:

We also help organisations to develop tools to measure the impact of what they are doing. That is not as simple as monitoring how good the kids become at sport, because of course sport is not the point. Sport is simply the tool. We are interested in the social impact of the programme –. have children attended school regularly, how are they performing, have they managed to avoid involvement in crime, did they get a job interview, did they get the job? Those are the important things, and we help our partners to understand how to track them. Our transformative work is championed by the Laureus Academy, made up of over 60 globally recognised legends of sport, along with many more Laureus Ambassadors.

But if no-one connects the organisations and helps them to identify the areas they have in common and how they can share their knowledge, those conversations simply would not happen. That means each organisation would have to invent everything for itself from scratch time and again, taking the long route.

We believe sustainable funding is about more than writing a cheque from one organisation to another. We believe in building partnerships that see different cross-sector funders come together to support programmes both with their short-term needs and their long-term ambitions in mind.

We commission research, using the data and information we get from individual programmes to help to build stronger programme curricula; helping to identify the DNA of successful programmes to that they can be scaled and replicated. In the end, we want more children and young people’s lives to be transformed through sport, and we are committed to supporting family of programmes in this common goal.

Laureus Sport for Good Foundation is a charitable company limited by guarantee and registered in England and Wales. Company number 05083331, and a registered Charity number 1111364. Registered office: 15 Hill Street, London W1J 5QT.

Trustees: Nawal El Moutawakel, Sean Fitzpatrick, Guy Sanan, Missy Franklin

Members: Rupert Brooks, Alan Grieve

Company Secretary: Nicholas Garside