Nelson Mandella

‘Sport has the power to change the world’ – Nelson Mandela, 2000 Laureus World Sports Awards

25 Years of Laureus

‘Sport has the power to change the world’ – Nelson Mandela, 2000 Laureus World Sports Awards

Laureus Spirit of Sport

Spirit of Sport: the big names with a big mission

Laureus ‘Spirit of Sport’ is the world’s longest-running sports-magazine show, showcasing the best of sport to audiences around the world. 


Producing unmissable content with the world’s biggest athletes and with exclusive access to some of the biggest events in sport, Spirit of Sport is a multi-media offering, amplified on Laureus channels and across athletes, teams and sporting federation platforms. 

Driven by Laureus’ unique access to the world’s greatest athletes, sporting events and the heartfelt, emotional stories of Sport for Good, the show has delivered premium content for over 12 years. The series lands exclusive interviews with the biggest names in sport, editorial insights and analysis into the world’s biggest sporting events and inspirational power of sport to change lives. 

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Exclusive interviews

Previous episodes have featured a series of unforgettable exclusive interviews, including Lionel Messi, speaking about his World Cup win with Argentina and being named the Laureus World Sportsman of the Year; Simone Biles, who spoke not just about her achievements in the gymnasium, but also the mental health challenges that she has faced during her record-breaking career; and Tom Brady, widely considered to be the greatest quarterback of all time, with a record seven Super Bowl titles, reflecting on winning the 2022 Laureus Lifetime Achievement Award.

Multiple-time men’s Wimbledon champion Carlos Alcaraz, spoke about his rise to the top of the sport and talked us through some of his biggest career moments – including winning the Laureus World Breakthrough of the Year Award. It is this combination of elite sport and the social impact its stars can have that makes Spirit of Sport unique. It’s the reason champions such as Lennox Lewis, Naomi Osaka and Lindsey Vonn want to tell their stories to Spirit of Sport.


Editorial insights and analysis

From the FIFA World Cup in Qatar with Brazilian football legend Cafu; to the Athletics World Championship with World Athletics President Seb Coe; to the Paris Olympic & Paralympic Games with Olympic legends Michael Johnson, Nadia Comaneci and Missy Franklin, Laureus Academy Members and Ambassadors provide editorial insights and analysis into the world’s biggest sporting events. From the greatest living legends who know what it takes to perform at the very top, they share their reflections on which athletes and teams to watch out for and the discipline required to be the best in the world.d. 


Inspirational power of sport

Spirit of Sport is about far more than elite athletes – in the last season, it featured reports from across the Laureus Sport for Good network of programmes on their work addressing pressing social challenges, as well as in-depth features on inspirational sporting moments which inspire audiences to stop in awe.


Where to watch

Spirit of Sport goes beyond conventional broadcasting. As well as distribution on television across the globe, the stories from Spirit of Sport provide engaging short content for Laureus’ network of social media channels, driving collaborations and audience visibility and awareness.

Spirit of Sport is the show that the biggest names in sport want to talk to – whether they are the legends of the Laureus World Sports Academy or the champions of today. That’s because only Spirit of Sport combines the dramatic, emotional stories at the heart of sport with the transformative work of the Laureus Sport for Good movement all over the world.

Find Spirit of Sport on TV, online and on @LaureusSport social and digital channels, and don’t miss the unique, compelling, sporting stories from around the world.

Spirit of Sport - Broadcast worldwide


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