The Laureus World Sports Awards are an event of major global significance, reaching every corner of the world though Laureus’ own digital channels, coverage across global media and via the social channels of the biggest sports teams, events and – of course – the Nominees and Winners who are celebrated each year.
As one of the most widely distributed – and watched – sports-entertainment shows in the world, the Awards show reaches hundreds of millions of viewers in over 120 countries and territories around the world. Long-standing broadcast partners include NBC (USA), TVE (Spain), Sky Sport (UK/Germany/Italy), Eurosport, Bein Sport, Globo SporTV and Supersport – among many others.
Laureus’ TV presence is further enhanced by a staggering array of news broadcasts. With international coverage on BBC, CNN, Bloomberg, DW supplemented by coverage across more than 200 countries and territories worldwide, Laureus’ news operation reaches over 285 million people (source: YouGov Sport – 2025 Report).
This global impact is further reflected in the online and print coverage driven by the work of Laureus; from the Awards to Sport for Good, the work of the Academy and Ambassadors and the programmes we support.
Beyond the Awards, Laureus produces a monthly television and digital magazine series – Spirit of Sport – which is available across the world, highlighting the year-round work of Laureus and showing quality, original content through the Laureus network of events, athletes and Sport for Good programmes.
